This Performance Management for Sales Teams training course is designed to help sales leaders effectively manage performance, motivate their teams, and drive consistent results. Through practical techniques and real-world scenarios, delegates learn how to set clear expectations, monitor performance, and coach individuals to improve outcomes. The course focuses on building accountability, increasing motivation, and developing high-performing sales teams.
This course equips you with proven strategies and practical techniques to lead your sales team to success. You’ll learn how to set clear goals, motivate and inspire your team, manage performance effectively, and implement tried-and-tested sales methodologies. By the end, you’ll be able to drive consistent results, maximise your team’s potential, and create a high-performing sales culture that delivers measurable success.
Course Outline
During this course, participants will exploreproven strategies and practical techniques to lead and manage a high-performing sales team. They will learn how to set clear goals, deliver effective feedback, and use coaching and leadership styles to motivate and develop individuals. The course also focuses on managing performance through structured 1:1s, handling challenging situations, and creating a culture that drives consistent, measurable sales success.
The Performance Manager -Explore the role of a Sales Performance Manager, key responsibilities, and strategies for driving team success through a practical case study.
Giving and Receiving Feedback – Learn how to deliver constructive feedback and praise effectively, with practical exercises to build confidence.
Leadership Styles – Understand the four main leadership styles and when to apply each, with exercises to adapt your approach for maximum impact.
Sales Performance Management – Discover how to run effective 1:1 meetings and use learning techniques like person profiling to support team development.
Coaching Essentials – Learn your role as a coach and apply practical models like GROW to guide your team’s performance.
Learning Cycle and Coaching Structure – Understand how to structure coaching sessions for consistent results and team growth.
Feedback and Key Learnings – Reflect on key takeaways and identify actionable steps to implement immediately.
Review and Close – Summarise course insights, address remaining questions, and create a clear action plan for moving forward.
Who should attend
This course is ideal for sales managers, team leaders, and supervisors responsible for managing and developing sales teams, as well as anyone looking to strengthen their leadership and performance management skills in a sales environment.
Would Your Team Benefit From Sales Training?
Find out how we can empower your employees to harness the full potential of their potential.
Focus on high-impact priorities to achieve the greatest results in work and personal life.
Manage competing demands effectively to ensure urgent and important tasks are handled efficiently.
Take a proactive approach to time management to reduce reactivity and improve personal effectiveness.
Enhance team productivity by aligning effort with key business priorities.
Stay in control of information flow by applying best practices for managing email, voicemail, and inputs.
Course Reviews
Customer Service Training
Insightful, informative, calm, great learning environment. Interactive and engaging!
Customer Service excellence
Very well run with the correct level of interaction which allowed all members to speak openly and without fear
Conflict Resolution
Informative, encouraging, insightful. Anita was warm and approachable, and demonstrated the listening skills she was teaching.
Confident customer service
So informative, with out being rigid. Lots of fun activities, enabling you to look at things in a different perspective. Olivia has been great, really good at getting the best out of us.
Perfect pitch and handling objection
Effective positioning of key themes and coaching on how to apply in daily interactions. Mary led the training in an open and engaging manner and clearly demonstrated the core principles with real world examples to apply moving forward
Story Selling
Matt was the best trainer I’ve ever had in a class or course like this. Matt is a great trainer and helps sustain high energy and involvement all the time
A practical, high-impact course designed to help sales professionals take control of their time, sharpen focus, and consistently prioritise the activities that drive real commercial results.
A practical course that helps participants improve their telephone sales skills to build rapport, handle objections, and turn conversations into sales opportunities.
Performance Managing a Sales Team - A practical course designed to help sales leaders effectively manage performance, motivate their teams, and drive consistent results.
A practical course that helps sales professionals identify the right prospects, build a strong pipeline, and deliver compelling pitches that convert opportunities into business.
A one-day course combining emotional intelligence and practical communication skills to help individuals deliver consistently excellent customer service and build lasting customer loyalty.
A practical course that equips participants with the skills to confidently handle difficult customer interactions on the phone and achieve positive outcomes.
We offer a wide range of bespoke corporate training solutions across key areas such as leadership, management development, digital skills, workplace communication, customer experience, sales performance, project delivery, team development and professional skills. Each programme can be tailored to your organisation’s objectives, your people and the practical challenges they face at work.
Do you offer public courses?
No. Elliott Training does not currently offer public scheduled courses for individual delegates. We specialise in private corporate training courses delivered exclusively for organisations, teams and groups who require tailored training aligned to their business needs.
Are your courses bespoke?
Yes. Our courses can be tailored to your organisation, team and objectives. We can adapt the course content, examples, exercises, case studies and delivery style to reflect your sector, systems, processes and workplace priorities.
Can you create a bespoke course from scratch?
Yes. If you require a course that is not listed on our website, we can design a bespoke training programme around your specific requirements. This is ideal for internal projects, new systems, company initiatives, role-specific development or specialist skills training.
How long are your training courses?
Course length depends on the subject, objectives and level of detail required. We can deliver bite-size sessions, half-day workshops, full-day courses, multi-day programmes or larger training projects across multiple cohorts.
