About This Course

This Business Case Writing training course explores the key stages involved in planning, analysing and presenting a well-structured business case. Participants will learn how to evaluate project proposals, understand stakeholder expectations and communicate the value of an idea clearly. Through practical guidance and real-world examples, the course focuses on the tools and techniques needed to support informed decision-making and produce business cases that are structured, evidence-based and professionally presented.

Course Outline

During this Business Case Writing course, participants will explore the key stages involved in preparing and presenting a successful business case:

  • Understanding the purpose of a business case and why organisations rely on them to justify projects, investments and strategic decisions.
  • Identifying and analysing stakeholders to understand decision-makers, assess influence and tailor your business case to the right audience.
  • Preparing a business case effectively by identifying roles, responsibilities and how to gather input from key project personnel.
  • Structuring a business case by understanding the scope, impact and key components required to produce a clear and compelling document.
  • Using cost-benefit analysis to evaluate options and demonstrate the financial and organisational value of a proposal.
  • Writing a persuasive and influential business case that clearly communicates the benefits and rationale for your proposal.
  • Applying your learning through a practical business case exercise where participants develop and review a business case using real or example scenarios.

Who Should Attend

This course is ideal for professionals responsible for preparing or reviewing business cases within their organisation. It is particularly valuable for managers, project leads, and team members who need to justify initiatives, secure funding, or present proposals to senior stakeholders.

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Learning Outcomes

  • Understand the principles of writing a business case and the key components required to justify projects and proposals.

  • Prepare structured and compelling business case documents that clearly communicate objectives, benefits and value.

  • Identify and influence key stakeholders to strengthen the impact and credibility of a business case.

  • Apply cost-benefit analysis and structured evaluation techniques to support decision-making and increase the likelihood of approval.

Course Reviews

Effective communication

Very engaging, Mary has a wide range of experience that she uses to great effect

Charlie Cook
BRG
March 3, 2026

Communication with confidence

It was very beneficial, learnt new things which I am going to take in my role

Robin Maenzanise
Kings College London
June 10, 2026

Communication & Engagement training

Interesting, informative and useful. It has been a pleasure to participate in the course with Sally. She is clearly very well prepared and able to involve the participants without pressuring them

Angela
Panache Lingerie Ltd
April 24, 2026

Communication & Engagement

Really helpful it made you look at how you act without thinking how it can be perceived. Sally made everyone feel at ease and it was easy to open up.

Helen Harris
Panache Lingerie Ltd
April 22, 2026

Communicating with Confidence

Interactive and very useful. Olivia was very engaging with all of us which I really like it.

Brenda Roso
King’s College
June 10, 2026

Communicating with Confidence

Useful and very informative. Loved all the content in general.

Yara Viegas
King's College
August 18, 2026

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What types of training courses do you offer?

We offer a wide range of bespoke corporate training solutions across key areas such as leadership, management development, digital skills, workplace communication, customer experience, sales performance, project delivery, team development and professional skills. Each programme can be tailored to your organisation’s objectives, your people and the practical challenges they face at work.

Do you offer public courses?

No. Elliott Training does not currently offer public scheduled courses for individual delegates. We specialise in private corporate training courses delivered exclusively for organisations, teams and groups who require tailored training aligned to their business needs.

Are your courses bespoke?

Yes. Our courses can be tailored to your organisation, team and objectives. We can adapt the course content, examples, exercises, case studies and delivery style to reflect your sector, systems, processes and workplace priorities.

Can you create a bespoke course from scratch?

Yes. If you require a course that is not listed on our website, we can design a bespoke training programme around your specific requirements. This is ideal for internal projects, new systems, company initiatives, role-specific development or specialist skills training.

How long are your training courses?

Course length depends on the subject, objectives and level of detail required. We can deliver bite-size sessions, half-day workshops, full-day courses, multi-day programmes or larger training projects across multiple cohorts.

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